Why Are Our Sweets & Savouries Special?

The past few decades have seen increasing chemical usage throughout the food supply chain, beginning with excessive application of chemical fertilizers on agricultural fields, followed by hormone injections such as recombinant somatotropin (rBST) in dairy cattle, genetically modified crops, and widespread food adulteration. The rise of eCommerce has also boosted packaged food consumption, which requires preservatives, emulsifiers, and other chemicals for long shelf life. Additionally, to maximize profits, many producers use cheap fillers and ingredients like maltodextrin, palmolein oil, artificial colors, and artificial flavors.

Today, when purchasing packaged food items, the ingredient lists on labels often contain a long and complex array of components that many consumers find difficult to understand without researching them online. Many local manufacturers do not even disclose their ingredient lists. Our own research working with dozens of local sweets manufacturers revealed that Besan Laddus contain Maida (refined flour) instead of being purely made from Besan (gram flour). Similarly, Kaju Katlis are generally produced by bleaching cashews with chemical whiteners to make them white and mixing them with lower-quality milk solids and other cheaper substitutes.

More than a year ago, by seeing rampant adulteration across many food manufacturers, we decided to take the lead and create pure sweets and savouries. We set a simple principle for ourselves: to use the minimal number of ingredients as you can see below. We assembled a team of food technologists and Artisan Halwais and have been testing our products for several months. Recently, we launched an initial set of Pure Sweets on Amazon in India and the USA, Walmart (USA), Weee (USA), as well as on Zomato and Swiggy in Gurgaon, Haryana. We are seeing great responses from customers across these platforms.

Some of our current offerings:

1) Kaju Katlis: Contain only Whole Cashews (not cut pieces) (whopping 67% vs country’s top brands at 52% or less), Sugar or Jaggery (33%), and a pinch of Cow  Ghee. 

2) Besan Laddus: Contain only Besan (gram flour) (40%), Sugar (37%), and Cow Ghee (23%).

3) Boondi Laddus: Contain only  Besan (gram flour) (37%),  Sugar (40%), and  Cow Ghee (23%) – Enriched with  Saffron and a pinch of lemon juice.

4)  Motichoor Laddus: Contain only  Besan (gram flour) (37%),  Sugar (40%), and  Cow Ghee (23%) – Enriched with  Saffron and a pinch of lemon juice.

We use only the above listed ingredients in our products, nothing else. 

No Preservatives · No Artificial Colors · No Artificial Flavors · No Emulsifiers · No White Sugar · No Maltodextrin · No Palmolein Oil · No Liquid Glucose · No Additives · No Fillers · No Chemicals · No Cashew Whitener · No Sulphites · Non-GMO

If you are like us who want to minimise the ingestion of chemicals in our bodies, you may want to give our products a try. 

100% satisfaction guaranteed   – Full refund or free replacement if not satisfied 

Email: hello@mytrueorganics.com

Phones: USA: +1.408.657.0040, India: 91-7678507191

We offer worldwide delivery. To arrange international shipping to your country, please contact us by phone or WhatsApp at +91-7678507191.

We are always looking for feedback to improve our products. If you have any feedback or questions, please feel free to drop us an email hello@MyTrueOrganics.com

Celebrate the upcoming festival season with the healthiest and chemical free sweets & savouries. 

-- True Organics

www.MyTrueOrganics.com

Back to blog

Leave a comment